For Them builds wellness products tailored to the queer community, debuting a breathable chest binder and a multi-use intimacy serum called Fluid that contains CBD oil. Founder Chloe Freeman, a queer, non-binary person of color, started the company last year after an entrepreneur-in-residence stint at prehype and previously ran Boycott Entertainment, which raised more than $1 million for underrepresented creators. The product pipeline is community-driven: the company currently engages users on Discord and plans two to three additional products informed by customer feedback. For Them has an 800-person waiting list for the binder, a deliberate cap to manage initial fulfillment. The new funding will be used to build more products, grow the community, and hire talent with the intent to assemble a team as diverse as the customers it serves.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2021