FormaFina operates a curated e-commerce marketplace offering limited-run decor collections, positioning exclusivity as a status symbol among affluent customers in Argentina and Brazil. The site typically runs 10–15 campaigns at once, each lasting 7–10 days with about 10 products per campaign. Items range from $20 to $5,000, with an average ticket of about $200; gross margins are currently around 30% with a target of 40–50% by year-end. The company’s curators source products by attending trade shows, reading design blogs, and studying similar sites abroad. FormaFina says roughly 20% of users shop on mobile and plans an iOS app for Q1 of next year. The founder and CEO is Nima Pourshasb, and the company has arranged logistics partnerships (with help from investor Hans Hickler) to keep costs down.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2013