Forum3 develops Web3-based loyalty and customer engagement tools that use NFTs (branded stamps, images and figures) to create experiential loyalty programs for businesses. The company helped design Starbucks Odyssey, enabling customers to earn “Journey Stamps” (NFTs) and Odyssey Points for access to merchandise, discounts and exclusive content. Forum3’s technology is designed so customers do not need special NFT wallets—members can use their existing accounts to receive stamps and access experiences. The firm partners with brands and publishers including Starbucks, The Boston Globe and author Ben Mezrich. Forum3 said it will use its recent seed funding to build a platform for brands to create digital collectible strategies and to scale its advisory services to expand customers and brands globally. The company aims to make Web3 benefits accessible without requiring advanced blockchain or crypto knowledge from end users.

Total raised

$10M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2022