Frame is a boutique fitness brand centered on flexible, varied and fun group classes across multiple formats. It operates multi-studio sites (three to five studios per site) offering 31 class types across dance, barre, yoga, Pilates and fitness. Its sites also feature curated retail offerings, cafes and wifi-enabled chill-out areas. Founded in 2009 by Pip Black and Joan Murphy and based in London, Frame operated four sites with two further sites opening shortly in Hammersmith and Soho. The company works with 149 trainers and employs 26 staff at its London headquarters, and in 2017 launched Frame Academy, an Active IQ certified fitness training program. Frame was forecast to deliver sales in excess of £5m in 2017 and intends to use new funds to expand further across London and nationwide.

Total raised

$8M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2017