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The Venture Codex

Piper

Eardley House, 182-184 Campden Hill Road, London, W8 7AS, United Kingdom

Overview

Piper is a specialist private equity firm focused on investments in consumer brands with strong growth potential. Working in partnership with management teams, their goal is to build well-run, industry-leading companies with superior operating results and attractive growth prospects that will command a strategic premium at exit.

Total investments
15
Lead investments
15
Investments · 12mo
1
Active investors
9

Sector focus

  • Consumer
  • Financial Services
  • Retail
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Investment portfolio

  • Borough Broth Company

    Led · Equity · Dec 2025

    Founded in 2015 by Ros Heathcote, Borough Broth Company began with £6,000 and the idea of reclaiming bones otherwise destined for waste to create organic bone broth. Today the B Corp–certified brand manufactures all products in-house at its West London facility and employs more than 50 people. Its portfolio now spans bone broths and new organic lines such as soups, stocks and gravies, and it recently secured national listings in Sainsbury’s and Tesco alongside Ocado and Waitrose. The company reports annualised revenue of roughly £11 million and projects that figure will surpass £20 million by 2026. Customers use the products as cooking ingredients, healthy drinks, and for functional benefits like gut and joint health. Future plans include relocating to a larger West London site to more than double production capacity, bolstering the senior team, and continued product innovation. Prior to its latest raise, Borough Broth had attracted £783,000 in angel funding.

  • Ancient + Brave

    Led · Equity · Oct 2023

    Ancient + Brave is described in the article as a retail consumer business operating in the UK & Ireland. The piece does not provide product-level detail, growth plans, or operating metrics. It reports a financing event in which UK consumer investor Piper put £7m into the company. Piper is identified as the investor and is described as making its third investment from its seventh fund. The article notes Piper’s seventh fund previously invested in Rabbie’s and Monica Vinader. No information on founding year, revenue, users, or the company’s strategic plans is provided in the article.

  • Rabbie's Tours

    Led · Equity · Jun 2022

    Rabbie’s runs one-day and multi-day small-group mini-coach tours across the UK and Europe. Founded in 1993, it operates almost 100 luxury vehicles and employs driver-guides who combine storytelling and local expertise. Sales grew to £17m in 2019, with 80% of revenue currently from trips in Scotland; the business has returned to growth post-Covid and bookings in May and June are 36% above 2019. The customer base is international — 75% of customers come from abroad — and skewing young, with 50% under 35; Rabbie’s reports an industry-leading NPS of 88. The company has expanded into Europe with trips in Spain, Portugal, Italy and Switzerland and holds sustainability credentials including Gold accreditation to the Green Tourism Business Scheme. The brand emphasizes off-the-beaten-track itineraries that support local communities and has won multiple awards, including six Scottish Tourism Thistle Awards and a Queen’s Award for Enterprise in International Trade. Management plans to maintain market leadership, drive brand awareness among inbound and domestic travellers, and continue growth across the UK and Europe.

  • Mindful Chef

    Led · Equity · Jan 2019

    Mindful Chef offers weekly recipe-boxes with 16 different, healthy, nutritionally balanced recipes that are gluten- and dairy-free and contain no refined carbs or sugars. Ingredients are fresh, high-quality and sustainably sourced from local farmers where possible; portions are provided to reduce food waste and supermarket trips. Since launching in 2015 the business has grown rapidly, delivering nearly two million meals and achieving a 178% rise in sales in the past year. The company has annualised sales of £10m and employs 27 people, and it donates one meal to a child in poverty for every meal purchased (more than 770,000 meals donated to date). Mindful Chef aims to make healthy eating easy and to expand its UK customer base as the recipe-box market grows. Tim Lee joined as CEO earlier in 2018.

  • Bloom & Wild

    Led · Equity · Oct 2018

    Bloom & Wild sells Instagram-friendly bouquets—many designed to fit through typical letterboxes—and a small range of gifts and seasonal items. It sources directly from growers to deliver fresher flowers and operates a bespoke technology and data-science platform for ordering and personalization. The company offers subscriptions and B2B options and has begun building a brick-and-mortar presence through partnerships such as with Sainsbury’s. Bloom & Wild currently operates in the UK, Ireland, France, Germany and Austria and is focused on product development, hiring talent, and new partnerships. Revenues grew 160% in 2020 with about 4 million deliveries, and the company reported its first profitable year. Management plans to use new funding to continue European expansion and further develop technology and operations. Bloom & Wild is a London-based online flower gifting brand co-founded in 2013 by Aron Gelbard and Ben Stanway. Its core product is a consumer-facing service that lets customers send flowers through iPhone and Android apps. The service operates across the UK, including London, Bristol and Edinburgh. The company has shipped more than 50 million flowers to date. Bloom & Wild intends to use new funding to accelerate business growth. Bloom & Wild operates an online service that delivers fresh, design-led flowers through a standard UK letterbox via its website and mobile apps. Founded in September 2013 by Aron Gelbard and Ben Stanway and based in London, the company delivers tens of thousands of bouquets a month to the UK and, as of 2016, to Ireland. The company raised £3.75m in funding announced 13 February 2017 to support growth. It intends to use the funds to enhance the customer experience, develop new products, expand its corporate gifting business, and grow internationally. Plans were already in motion to expand further into Europe in 2017. Bloom & Wild is a mobile and online florist launched in 2013 by Aron Gelbard and Ben Stanway. The company designs bouquets to fit through standard letterboxes and offers monthly subscription deliveries. It now delivers thousands of flower bouquets around the UK every week. The business raised £2.5m in a Series A to support growth. Funds will be used for further website and app development and to expand UX, design and development teams. The company also plans to trial new products to broaden its offering.

Team