Bloom & Wild sells Instagram-friendly bouquets—many designed to fit through typical letterboxes—and a small range of gifts and seasonal items. It sources directly from growers to deliver fresher flowers and operates a bespoke technology and data-science platform for ordering and personalization. The company offers subscriptions and B2B options and has begun building a brick-and-mortar presence through partnerships such as with Sainsbury’s. Bloom & Wild currently operates in the UK, Ireland, France, Germany and Austria and is focused on product development, hiring talent, and new partnerships. Revenues grew 160% in 2020 with about 4 million deliveries, and the company reported its first profitable year. Management plans to use new funding to continue European expansion and further develop technology and operations. Bloom & Wild is a London-based online flower gifting brand co-founded in 2013 by Aron Gelbard and Ben Stanway. Its core product is a consumer-facing service that lets customers send flowers through iPhone and Android apps. The service operates across the UK, including London, Bristol and Edinburgh. The company has shipped more than 50 million flowers to date. Bloom & Wild intends to use new funding to accelerate business growth. Bloom & Wild operates an online service that delivers fresh, design-led flowers through a standard UK letterbox via its website and mobile apps. Founded in September 2013 by Aron Gelbard and Ben Stanway and based in London, the company delivers tens of thousands of bouquets a month to the UK and, as of 2016, to Ireland. The company raised £3.75m in funding announced 13 February 2017 to support growth. It intends to use the funds to enhance the customer experience, develop new products, expand its corporate gifting business, and grow internationally. Plans were already in motion to expand further into Europe in 2017. Bloom & Wild is a mobile and online florist launched in 2013 by Aron Gelbard and Ben Stanway. The company designs bouquets to fit through standard letterboxes and offers monthly subscription deliveries. It now delivers thousands of flower bouquets around the UK every week. The business raised £2.5m in a Series A to support growth. Funds will be used for further website and app development and to expand UX, design and development teams. The company also plans to trial new products to broaden its offering.

Total raised

$130M

Funding rounds

4

Latest round

Series D

Latest activity

Jan 2021