Rabbie’s runs one-day and multi-day small-group mini-coach tours across the UK and Europe. Founded in 1993, it operates almost 100 luxury vehicles and employs driver-guides who combine storytelling and local expertise. Sales grew to £17m in 2019, with 80% of revenue currently from trips in Scotland; the business has returned to growth post-Covid and bookings in May and June are 36% above 2019. The customer base is international — 75% of customers come from abroad — and skewing young, with 50% under 35; Rabbie’s reports an industry-leading NPS of 88. The company has expanded into Europe with trips in Spain, Portugal, Italy and Switzerland and holds sustainability credentials including Gold accreditation to the Green Tourism Business Scheme. The brand emphasizes off-the-beaten-track itineraries that support local communities and has won multiple awards, including six Scottish Tourism Thistle Awards and a Queen’s Award for Enterprise in International Trade. Management plans to maintain market leadership, drive brand awareness among inbound and domestic travellers, and continue growth across the UK and Europe.

Total raised

$9M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2022