Freeplay is a Boulder, CO-based provider of a platform for AI teams to build products and agents. It offers tools for prompt and model management, automated evaluations, and comprehensive LLM observability. The platform includes a customizable playground, batch testing, and integrated workflows for data labeling, dataset management, and production monitoring. It is designed for product managers, designers, domain experts, and developers to collaboratively build, test, and deploy AI-powered features. Teams from the Fortune 100 to leading startups already use the product. Freeplay recently raised $5.6M and plans to use the funds to grow its team, expand go-to-market efforts, and support its global community of AI builders. Freeplay offers a platform combining developer integrations and a web-based dashboard for building, experimenting with, and testing apps powered by text-generating large language models. The dashboard surfaces user interactions, estimated running costs, and average latency, while the platform lets teams swap models from different vendors and experiment with prompts. Freeplay includes tools for custom evaluations that leverage “auto-evaluators” (automated LLM-powered tests) alongside human labeling workflows to create feedback loops and datasets for optimization and fine-tuning. The company targets product development teams that are new to AI by providing beginner-friendly experimentation features and end-to-end workflows intended to move teams from prototype to production. Founders Ian Cairns and Eric Ryan, both ex-Twitter product and engineering leads, started the company last year after observing enterprise challenges adopting LLMs. Early customers are paying “several hundred” to “several thousands” of dollars per month, and Freeplay plans to grow its 10-person team to about 12–15 employees and bring the core product to market.

Total raised

$9M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2025