Freestyle makes premium diapers and wipes that pair a patent-pending seven-layer absorbency system with non-toxic, Total Chlorine Free, EWG-Verified materials to protect babies’ sensitive skin while delivering strong leak protection. Founded by parents, the company began as a digitally native brand and has since expanded into Walmart, Target, Whole Foods, Amazon, and other national outlets, quickly building an omnichannel presence. Management highlights robust repeat purchasing and word-of-mouth growth as it captures millennial and Gen Z parents seeking cleaner, higher-performance alternatives to legacy diaper brands. With a recently secured $10 million Series A, Freestyle now plans to deepen product innovation, broaden its portfolio, and invest in supply-chain scale and brand marketing. The capital will also support community-driven initiatives aimed at strengthening customer loyalty. While revenue figures were not disclosed, the company points to rapid retail sell-through and a growing digital customer base as validation of early traction. Overall, Freestyle positions itself to lead the next generation of skin-conscious, performance-driven baby care.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2026