Frizata is a digitally native vertical brand (DNVB) foodtech that develops, produces and sells flexitarian frozen meals direct-to-consumer through its own platform. Launched in Rosario, Argentina in 2019, the company offers more than 50 products across categories including fruits, vegetables, appetizers, pizzas, empanadas and a seven-product meat-free line. It operates in Greater São Paulo (covering São Paulo, São Caetano do Sul, São Bernardo do Campo, Santo André, Barueri and Osasco), in three metropolitan areas in Argentina and in Santiago, Chile, and plans to launch in San Francisco in September. The company employs more than 200 people and emphasizes disintermediation of retail to improve product quality, price accessibility and direct consumer engagement. Frizata co-creates products with customers and positions its D2C model to scale a global platform for consumers rethinking how they eat. Its vertical model covers product development, production, commercialization and delivery to control the end-to-end customer experience.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2021