Front Up is a rugby fashion brand founded in 2005 by Jon Allen and based in Sutton Coldfield, UK. The company designs and sells rugby-inspired apparel and has a customer base of over 12,500. It is backed by a number of professional players and experienced retailers, including England international James Haskell, who serves on the board. Front Up plans to use funding to develop its website and to grow its wholesale business through connections with John Lewis, House of Fraser and The RFU. It also intends to expand and refine its product range, grow its brand ambassador platform to generate social media content and word-of-mouth, and form third-party partnerships with professional players, media partners and complementary brands. The company recently completed an equity crowdfunding round to support these initiatives.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2012