Founded in 2015 by Ayushi Gudwani, FS Life operates a portfolio of women-focused D2C brands: FableStreet for western wear, March for sterling silver and semi-precious jewellery, and Pinkfort for contemporary Indian wear. The company differentiates through an emphasis on fit, quality and modern design across categories. According to FY24 unaudited numbers, operating revenue grew more than 40% year on year, although losses rose 70% to ₹17 crore. To date, the business has secured over $9.5 million in external capital, with Fireside Ventures as its largest backer. Its latest infusion is earmarked to expand product lines, strengthen its multi-brand portfolio and deepen market presence in the crowded women’s fashion and jewellery segments. Rival players include NEWME, FabAlley, Fashor, GIVA and Palmonas, underscoring the need for continued product and brand innovation. Post-money, FS Life is valued at approximately ₹370 crore ($42 million), giving it additional runway to pursue these growth objectives.

Total raised

$19M

Funding rounds

4

Latest round

Series B

Latest activity

Nov 2025