
Fireside Ventures
1st Floor, Miraya Rose, Varthur Hobli, Bengaluru, Karnataka, 560066, India
Overview
Fireside Ventures is proposing a New Approach to Investing in Consumer Brands. Fireside Ventures invests in early stage consumer brands.
- Total investments
- 83
- Lead investments
- 56
- Investments · 12mo
- 29
- Active investors
- 11
Investment portfolio
- Fixxly
Participated · Seed · Jul 2026
Founded in 2026 by Shezan Bhojani and Sachith Varma, Fixxly is building an AI-powered quick commerce platform for building materials such as plywood, paint, electricals, lighting, hardware and plumbing supplies. The platform serves contractors, electricians, plumbers, carpenters, painters, interior designers and homeowners and promises deliveries in as little as 30 minutes. Fixxly operates an AI-powered supply network that fulfills orders through a network of local dark stores by matching real-time inventory, proximity and demand. The company plans to launch commercially on September 1, initially in Bengaluru, with expansion to other cities planned thereafter. The startup raised $5.5 million in seed funding to strengthen its technology and scale operations ahead of launch. The founders bring relevant category experience: Bhojani co-founded DesignCafe (which merged with HomeLane in 2024) and Varma led supply chain design at Zepto and last-mile operations at Flipkart.
- Promom
Led · Equity · Jul 2026
Founded in 2023 by Anavi Kalia, Manas Tripathi and Aditya Srivastava, Promom builds maternal and infant care products with a focus on addressing feeding challenges faced by new mothers. Its product development is done in collaboration with mothers, doctors and lactation consultants to ensure trust and thoughtful design. The brand grew as a bootstrapped direct-to-consumer business, with much of its early traction driven by word-of-mouth. Promom says its offerings are designed for the realities of parenting in India and plans to broaden its product portfolio across the maternal and baby care journey. The company intends to use the new capital to accelerate product innovation and expand its reach to more consumers across the country. Promom positions itself around empathy, trust and product-led solutions for early motherhood.
- Anmasa
Led · Seed · Jul 2026
Anmasa operates a hyperlocal, made-to-order grocery model focused on staples in India. The company processes roughly 700–800 online orders daily and reported a 90-day repeat rate of nearly 50%, with 23x growth over the past year. It runs a network of "bright stores" and is planning geographic expansion into Bengaluru and other cities while opening manufacturing hubs. Anmasa is investing in technology upgrades, including an in-house ERP and enhanced product personalization, and is building its leadership team as it scales. Financially, the company has raised a total of ₹47.5 Cr to date, including the recent ₹30 Cr seed round.
- Kisah
Led · Series A · May 2026
Founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah began with a marketplace-first approach and is evolving toward an omnichannel D2C strategy. The brand focuses on high-fashion ethnic wear for Gen Z and millennial customers at accessible price points and emphasizes blending traditional aesthetics with modern design. Kisah reported 65% year-on-year revenue growth, reaching ₹41.8 crore in FY25 from ₹25.3 crore in FY24, while profits more than doubled to ₹2 crore, indicating improving unit economics. With the fresh Series A capital, the company plans to expand its D2C footprint, invest in product innovation, and pursue category expansion. These moves align with its stated strategy to scale as a premium digitally native D2C fashion brand.
- CHOSEN by Dermatology
Led · Series A · May 2026
Launched in 2020, CHOSEN develops dermatologist-designed topical formulations and nutraceuticals addressing pigmentation, skin texture, contour and hair aging. It operates a clinic-to-consumer model that integrates a B2B network of dermatologists with a direct-to-consumer platform, and reports insights from over 150,000 consultations. The company offers around 58 SKUs across doctor-led and D2C segments and its products are prescribed in more than 2,000 clinics nationwide. CHOSEN’s online channel serves customers across India, with nearly 95% of digital sales on its own platform and roughly 70% of revenue driven by repeat customers, primarily women aged 30–50. The company is preparing to expand into global skin-of-color markets in Latin America and East Asia and competes with brands such as Avène, Heliocare, Cetaphil, Sebamed, Shiseido and Dr. Sturm.