Fuel provides a customizable multiplayer and online SDK (PropellerSDK) that lets game publishers launch challenges, live events, and tournaments to drive higher user engagement, longer retention, and increased monetization. The company cites measurable lift from partners: Rail Rush saw in-game sessions rise 26.5% and in-app purchases by 5%, while Triple Town improved 7-day retention by 2.26x and DAU by 4%. Fuel counts publishers such as Miniclip, Spry Fox, and Huuuge Games as customers. The team includes industry veterans and former developers from Electronic Arts, Sega, and Microsoft who worked on titles including NBA 2K, Need for Speed, and FIFA Online. Fuel says it aims to engage two billion mobile gamers through competitive, enjoyable, and long-lasting gaming experiences. The company is privately held and is based in San Francisco and Vancouver, Canada.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2014