Funnelytics offers a mapping tool and analytics platform with a data-collection script that reports real-time activity across web pages, ad platforms, CRMs and other customer touchpoints. The startup supports a free mapping-tool community of about 280,000 users while not disclosing paid-customer counts. Founded in June 2018, the company has 19 employees. The new funding will be used to launch version 2.0 of its mapping tool, expand its mid-market offering, and build a community-driven marketplace for services around the platform. Funnelytics emphasizes anonymizing consumer information in light of shifting privacy standards and the phase-out of third-party cookies. Management said it raised this internal round from past investors because of existing relationships and their understanding of the company’s vision. Funnelytics builds visual digital marketing analytics software that lets users map custom funnels, use templates, forecast conversion rates, expenses and ROI, and track campaign performance. Its tracking script integrates with tools such as ActiveCampaign and Leadpages, and the company plans new integrations with Clickfunnels and Shopify. In the two years since founding it has generated over $3 million in revenue, attracted over 100,000 free users and more than 10,000 paying customers across 140 countries. Funnelytics offers a free tier and paid subscriptions (marketer $470/year; pro $790/year). The company will use the seed capital to finance growth, improve data flow from sources like Google and Facebook, and build and launch “Funnelytics 2.0.” CEO and founder Mikael Dia launched the company in June 2018 in Toronto to help marketers better visualize customer conversion paths.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Jan 2022