Future provides a digital fitness coaching service that matches each member with a fitness coach who creates interactive workout programs through the Future app, tracks progress via an Apple Watch, and communicates daily via text. The company was co-founded by Rishi Mandal (a Google and NASA alum) and Justin Santamaria (a former Apple engineer who led engineering on FaceTime and iMessage). Future plans to use new funding to accelerate marketing, expand product development, and grow into other categories of health coaching. As part of the latest financing the company also announced a content partnership with Kate and Oliver Hudson to produce, co-host and distribute a six-episode podcast series. Future is based in San Francisco and has raised more than $110M to date. Future operates a subscription-based fitness app that virtually teams users with real-life fitness coaches for personalized training. The service charges about $150 per month for its coaching subscription. TechCrunch described the product as a pricey subscription targeted at users doing at-home workouts. The company raised $24 million in a Series B round, reported amid an at-home fitness boom. The coverage frames the raise as part of increased investor interest in digital and at-home fitness offerings during the COVID-19 era. The article did not provide operating metrics such as revenue or user counts. Future is a subscription fitness app that pairs users with real human trainers who build personalized workout plans and message clients throughout the day. It supplies users with an Apple Watch to track activity and integrates coach feedback into daily routines. The service charges $150 per month and includes a one-month money-back guarantee that has been redeemed only once. In beta, Future reported 95% of users stayed for three months and 85% remained at six months. Founders Rishi Mandal and Justin Santamaria designed Future in 2017; the product includes an in-app Shop and the team sees opportunities to partner with fitness and health brands. The app emphasizes proactive coach check-ins, personalized audio/video guidance, and retention-driven coaching as its core value proposition.

Total raised

$108M

Funding rounds

3

Latest round

Series C

Latest activity

Feb 2022