Gainfully enables advisor engagement for enterprise insurance, asset management, and brokerage companies and provides unified client engagement for advisors, brokers, and agents. The company positions itself as the identity layer for financial professionals and offers enterprise services to support advisor workflows. It announced a $5.5M Series A financing to continue growth and expand those enterprise services across the industry. IA Capital Group led the round; new participation included ManchesterStory of Des Moines, IA, and prior strategic investors MassMutual Ventures and Allianz Life Ventures also participated. Andy Lerner, Managing Partner of IA Capital, will join Gainfully's board of directors. The company says the capital will be used to scale its identity layer and broaden enterprise offerings for financial professionals. Gainfully provides a patent-pending, compliant SaaS marketplace that directly connects intermediaries to fund families, insurance carriers, industry groups, and RIA/broker-dealer home offices across social, web, and product fulfillment. Led by founder and CEO Cameron Nordholm, the platform is designed to help intermediaries accelerate and scale their businesses. The marketplace has been adopted by large U.S. financial services and insurance firms, including AllianceBernstein and Voya Financial. The company is based in San Francisco. Gainfully will use the new capital to grow its institutional business development and customer success teams. The reported financing gives the company additional resources to expand its institutional footprint and customer operations.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2019