Gamifiera is a Swedish SaaS company that adds a gamification layer to retail loyalty programmes, rewarding customers based on content contributions rather than spend. Founded by former executives from Swedish electronics retailer Webhallen, the team positions the product as an alternative to transactional, discount-driven loyalty schemes. The platform rewards brands' biggest ambassadors for the content they contribute and is designed to sit on top of existing loyalty programmes. Co-founder and CEO Wilhelm Sporrong argues retailers should aim for connection, emotional satisfaction and community to drive loyalty. The company raised $1.3 million in seed funding and plans to use the capital for an aggressive recruitment campaign and expansion beyond the Nordics. Investors in the round include Quiq Holding and Wellstreet.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2021