Founded in 2018 by Jeff Myers and Ryan Belanger-Saleh, Gatsby delivers an iOS and Android platform that lets users trade stocks and options without commissions or per-contract fees. The service targets younger, less-experienced traders, replacing market jargon with a clean UI, a social feed, and a "get paid to trade" rewards program funded by payment-for-order-flow. Sign-ups have doubled since the start of 2021, and the company is aiming for more than 100,000 accounts by year-end, fueled in part by heavy activity in cannabis and meme stocks. Gatsby will introduce “Gatsby Circles,” allowing friends to follow and share trades, and is building advanced research tools, sophisticated options strategies, and an adaptive interface that tailors features to each user’s skill level. Longer-term, crypto trading is on the roadmap. The 12-person team plans to add 10–20 hires across engineering and brokerage operations over the next three quarters. A recently closed Series A provides the capital for this expansion and product rollout.

Total raised

$10M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2021