GearFlow operates GearFlow.com, an online parts marketplace built for the construction industry. The company is based in Chicago, IL. It raised $3M in a seed round led by Watchfire Ventures, with participation from Newark Venture Partners, Liquid2 Ventures, Path Ventures and Harvard Business School Angels; CNH Industrial joined as a strategic investor. The financing brings GearFlow’s total funding to $4.6M following a $1.6M pre-seed round in 2019. In conjunction with the round, Greg Owens, former chairman and CEO of IronPlanet, is joining GearFlow’s board. The company said it will use the funds to expand operations and broaden its business reach. GearFlow is led by founder and CEO Luke Powers and co-founder and CMO Ben Preston. Gearflow.com is an e-commerce platform built to support and digitally represent construction equipment rental companies and complementary businesses. Led by founder and CEO Luke Powers and based in Chicago, the platform launched in the fall of 2018. Since launch it has grown to over 90 active sellers, from independent operators to national rental equipment companies. The company focuses on providing a digital marketplace and representation for the construction equipment rental industry. Gearflow intends to use its recent funding to strengthen the platform and expand its team.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Jul 2021