Founded in 2018 and headquartered in London, GEEIQ provides insights, data and analytics for games and virtual worlds. The platform helps brands benchmark performance, identify partners and creators, and optimise spend across activations, campaigns and social channels. GEEIQ works with global brands including Walmart, L’Oréal, Gucci, NASCAR and Warner Bros. The company has previously been backed by YFM Equity Partners and has just completed a £5m funding round led by YFM with participation from GFR, Haymarket and angel investors. Management intends to use the new capital to deepen product capabilities, expand data partnerships and build AI features. The business positions itself as a platform-led analytics provider serving brands entering platforms such as Roblox, Fortnite and ZEPETO.

Total raised

$7M

Funding rounds

1

Latest round

Equity

Latest activity

May 2026