Participated · Equity · May 2026

Founded in 2018 and headquartered in London, GEEIQ provides insights, data and analytics for games and virtual worlds. The platform helps brands benchmark performance, identify partners and creators, and optimise spend across activations, campaigns and social channels. GEEIQ works with global brands including Walmart, L’Oréal, Gucci, NASCAR and Warner Bros. The company has previously been backed by YFM Equity Partners and has just completed a £5m funding round led by YFM with participation from GFR, Haymarket and angel investors. Management intends to use the new capital to deepen product capabilities, expand data partnerships and build AI features. The business positions itself as a platform-led analytics provider serving brands entering platforms such as Roblox, Fortnite and ZEPETO.

Led · Seed · Jan 2024

Alinea operates a mobile wealth-management app that combines AI-driven insights, expert-built portfolios and chat-based financial education to onboard new investors. Targeting the Gen Z demographic often ignored by traditional Wall Street firms, the SEC-registered platform positions itself as both a wealth-building tool and an entry point for financial literacy. Since launching nearly five years ago, the app has been downloaded more than two million times, demonstrating significant traction among its target audience. Users can create values-aligned portfolios while receiving personalized guidance from the platform’s AI. The company graduated from Y Combinator and is already backed by Goodwater, Harvard, and Play Ventures, indicating early institutional support. With its newest financing, Alinea plans to ramp up marketing spend to accelerate user growth and broaden distribution of its product.

Participated · Seed · Aug 2022

Based is a Los Angeles, CA-based communication platform centered on NFTs that enables users to surface NFT content from friends and communities. Led by Adam Lurie, the product starts on Solana with personalized feeds that surface relevant NFT activity from friends, groups, and projects users follow. The platform aims to reduce the tens of millions of SOL transactions a day to the dozens that individual users personally care about. Users can share and discuss content within smaller token-gated groups and private chats. Based is launching with MKRS, a custom-designed NFT collection that segments holders into micro-communities to foster deeper engagement. The company raised $3.5M in pre-seed financing to fund core operations and intends for NFT proceeds to be recycled back into the MKRS community.