Genesis Media builds ContentUnlock, a data-driven decisioning platform that intercepts users with timed, targeted ads (typically video) to unlock publisher content. Publishers deploy ContentUnlock as an alternative to paywalls, requiring ad viewing for continued access with configurable gap periods (for example, seven articles, 24–48 hours, or one week). The product seeks to contextualize ads and vary frequency by reader behavior, showing fewer ads to loyal direct visitors and more aggressive monetization to referral traffic. Genesis counts American Media, Bonnier, USA Today Sports, and The Smithsonian among its publisher partners. The company says its business model is moving toward a platform approach, in some cases providing technology for publishers’ own sales teams rather than selling the ads directly. Financially, Genesis announced a $6 million Series B equity raise and said that including credit the round totaled $10 million. Genesis Media operates a video advertising platform focused on pairing the right video with the right viewer, once described as "the Match.com of video advertising." It was created by the November merger of AdGenesis and TVGenesis. Publishers in its network include Fox, Parade, and Conde Nast. The company says it reaches more than 150 million consumers and that 15 million U.S. users have opted in to its video ad platform. Genesis Media reports a 7 percent clickthrough rate on matched ads, 80 percent completion rates, and roughly 20 times more engagement than traditional video pre-rolls. The startup emphasizes innovative online video advertising tools and targeting to drive advertiser engagement as it scales publisher partnerships.

Total raised

$9M

Funding rounds

2

Latest round

Series B

Latest activity

Apr 2014