Gently is a direct-to-consumer startup developing personal-care products for babies and children. Founded in early 2021 by Nyoman Anjani and Ramadhan Satrio Nugroho, the company markets items such as baby face cream, baby hair lotion, baby rash cream, calming baby cream, candlenut shampoo, and massage oil. Its sales channels include online (website and marketplaces), offline retail, and a reseller network to drive traction. The founders position the brand around gentle, safe, and efficacious formulas at affordable prices to help mothers build healthy families. Gently has recently reported an early funding round of about $2.5M (Rp39 billion) involving Northstar, Accel, Init-6 and two other investors. The article cites market data showing the global baby personal-care market at $6.08 billion in 2023 with projected growth to $8.71 billion by 2033, and a Statista estimate of $92.21 million in baby and child product revenue this year.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2024