Participated · Equity · Feb 2024

Gently is a direct-to-consumer startup developing personal-care products for babies and children. Founded in early 2021 by Nyoman Anjani and Ramadhan Satrio Nugroho, the company markets items such as baby face cream, baby hair lotion, baby rash cream, calming baby cream, candlenut shampoo, and massage oil. Its sales channels include online (website and marketplaces), offline retail, and a reseller network to drive traction. The founders position the brand around gentle, safe, and efficacious formulas at affordable prices to help mothers build healthy families. Gently has recently reported an early funding round of about $2.5M (Rp39 billion) involving Northstar, Accel, Init-6 and two other investors. The article cites market data showing the global baby personal-care market at $6.08 billion in 2023 with projected growth to $8.71 billion by 2033, and a Statista estimate of $92.21 million in baby and child product revenue this year.

Participated · Seed · Jan 2023

FLIK builds a unified checkout layer that saves buyers' checkout information across retail sites in its merchant network, simplifying purchases and improving conversion rates for brands. The product integrates with e-commerce platforms like WooCommerce and Magento, social channels such as Instagram shops and chat apps, and can be embedded into blog articles to create mini e-commerce sites. For merchants, FLIK emphasizes greater control over consumer data and lower platform fees compared with selling through large marketplaces. The team, led by co-founder Ahmad Gadi, has experience in payments and merchant businesses both offline and online. FLIK has raised $1.1 million in pre-seed funding to support its growth. The company plans to add services including product discovery, price comparison, rewards and post-purchase services like refunds and returns processing, and offers a shopper app to track purchases and offers.