Gimmie relocated from the U.S. to Singapore two years ago and builds mobile rewards, loyalty, and ad products for the Asian market. The company recently developed GimmieX, a messaging-based, real-time lead-conversion SaaS that segments website traffic by visitor type and other factors. GimmieX lets customers craft personalized messages served to site visitors with the goal of converting them into leads or customers. Gimmie discovered the product concept after partners reported difficulties converting website traffic. GimmieX is currently in beta and scheduled for an official launch next month. The company raised new funding to scale and further develop the product, and IRR plans to roll out GimmieX across many of its portfolio companies. Gimmie pivoted from offering gamer‑point redemptions to a white‑label rewards platform that lets publishers create localized campaigns and incentivized surveys. The platform provides an online dashboard for publishers to manage programs and rewards such as discounts on local restaurants or Uniqlo gift cards. The company relocated from Silicon Valley to Singapore to focus on Asian markets and is seeking publishers in Asia with large user bases. Gimmie took S$639,000 (about $522,000) in funding from a group led by WaveMaker Labs in partnership with the Singapore National Research Foundation, with Jakarta‑based Ideosource also participating. Previously the company had raised $200,000 from mobile incubator Tandem. The shift led to internal changes: co‑founder Roy Liu left and much of the U.S. staff were let go; the company now has eight employees and plans to enable resellers and launch new product features for different mobile devices in one to two months. Gimmie offers a platform for game and mobile app developers to increase in-app purchases by awarding users Gimmie points for sustained app use. Users can save and redeem points for free and discounted real-world products via an integrated marketplace. The platform lets developers determine how and when to issue points to incent actions like buying virtual goods, signing up for newsletters, or advancing levels. Developers can implement Gimmie’s in-app incentives program in a few minutes. The company launched its platform in a private beta that is open and free to app developers. Gimmie was co-founded in late 2011 by former PopCap developer Roy Liu and CEO David Ng.

Total raised

$1M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2014