Glamsquad is a New York–based on-demand beauty service that dispatches hair stylists, makeup artists, and nail techs to customers rather than requiring salon visits. The service operates in New York, Miami, and Los Angeles and has booked over 75,000 customer appointments, up from 10,000 a year earlier. The company says it services thousands of clients weekly and works with 300+ contracted pros who typically book jobs part-time; Glamsquad guarantees a 20% tip and says pros can make 1.5–2× what they might in a salon. Its revenue model takes a 40% cut of sales (excluding tip). Management does not disclose specific revenues but says it has quintupled its run-rate revenue since the prior year. Glamsquad plans to use new capital to fuel geographic expansion, grow bridal services, and explore selling Glamsquad-branded products and other e-commerce opportunities. Glamsquad operates an on-demand beauty platform that brings professional hairstylists and makeup artists to customers at home, work, hotels, or events. The company launched in January and is led by co-founder and CEO Alexandra Wilkis Wilson, who joined earlier this year. Glamsquad has completed over 10,000 services and events, is serving thousands of customers per month in its New York market, and reports 100% quarter-over-quarter growth in appointment bookings since debut. Pricing is competitive with salon rates, with hair services starting around $50 and makeup applications at $75. The business avoids brick-and-mortar overhead by routing talent to customers and sits in the broader “Uber for X” category, competing with startups like Madison Reed, TheStylisted, Priv and platforms such as StyleSeat and Beautified. The company is expanding beyond New York and L.A., planning a nationwide rollout beginning with Miami timed to Art Basel, and is using capital to grow its core team and add more beauty services to its menu.

Total raised

$22M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2015