The Glow Platform gives advertisers tools to create and optimise multi-format ad campaigns and uses proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. The company serves clients including King, US Bank and Spotify and has been named one of Facebook’s few Strategic Preferred Marketing Developers (PMD). Glow previously closed a $1.3 million seed round in January last year from Project A Ventures and Avonmore Developments. Today it has raised $7 million in a Series A led by Notion Capital and White Star Capital, with Project A Ventures and Avonmore participating. The new funding will be used for further international expansion and product development. Glow is based in the UK. Glow Digital Media provides a Facebook advertising platform called Glow Machine, offering tools to create and optimize multi-format ad campaigns, track engagement, view dashboards, and integrate with third-party tracking systems such as DoubleClick. The company sells a self-serve license or a fully-managed solution to direct-response advertisers and the agencies that serve them. Glow reports over 80 sophisticated performance customers and global agencies, with clients including King.com, Best Buy, Bacardi, Kraft, Honda, Mercedes‑Benz, Omnicom and Blue Ant Media. Founded in 2009 and based in London, Glow was named one of 12 Facebook Strategic Preferred Marketing Developers, a designation it says has helped spur growth. The company raised $1.3M in a seed funding round and plans to use the financing to further develop its social advertising platform and accelerate expansion into the U.S. market. Glow has opened a regional headquarters in Los Angeles and hired four senior executives, including David Wamsley as VP, Sales & Strategic Partnerships, US, to lead its U.S. push.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2014