GoFor Industries is a last-mile logistics solutions provider offering an on-demand and same-day delivery platform. Its SaaS marketplace matches retailers’ and suppliers’ complex needs with a network of fleet operators and drivers and includes eCommerce integration, dispatching, and reporting. Led by CEO Brad Rollo, the company has completed more than 200,000 deliveries and serves hundreds of customers, including one of the largest home improvement retailers in the U.S. and Canada. In December 2020 GoFor closed a CAD$20m Series A growth round, bringing total capital raised to nearly CAD$30m. The company plans to use the proceeds to accelerate U.S. expansion, entering 11 new cities including Atlanta, San Francisco, Chicago, Boston, Miami and Phoenix in addition to its existing U.S. footprint. The round included active investor involvement, with Builders VC’s Mark Blackwell joining GoFor’s board of directors. GoFor Industries operates a SaaS-based demand logistics platform that helps merchants manage last-mile delivery, offering urgent and same-day delivery, data transparency, and improved supply chain efficiency. The company serves merchants across industrial verticals including home improvement, electrical, plumbing, HVAC, lumber, paint, and industrial supplies through a partner network of large brands. Led by CEO Brad Rollo, GoFor aims to reduce overhead for merchants while modernizing fleet operations. The company plans to use its recent funding to launch GoFor Dispatch, a SaaS dispatch platform to help retailers and fleet operators scale, operate, automate, and modernize fleet capability. GoFor intends to expand growth across North America with the new product and capital. The article reports the company closed a $9.8M seed round to support these plans.

Total raised

$25M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2020