GoldenKey (formerly SoloPro) offers a flat-fee, à la carte marketplace for real estate services where consumers pick prepaid bundles or individual services instead of paying a traditional percentage commission. The platform also gives buyers and sellers a 3% rebate when they complete a transaction with one of GoldenKey’s partner agents (with some state restrictions such as Oregon). The company shifted from an open marketplace to set pricing and an Uber-like request model where the first local agent to accept a timed request gets the job. GoldenKey found consumers prefer prepaid plans and paying at close, and it emphasizes giving agents flexibility on when to work and get paid. The startup works with roughly 1,900 agents across 47 states and has agent coverage in about 53% of U.S. ZIP codes. Management plans to use the new funding to expand nationwide and build out its user tools and product suite.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2017