Good Eggs operates an online grocery delivery service offering groceries, meal kits, prepared meals and alcohol, with about 70% of its products locally sourced and often delivered within 48 hours of harvesting. The company says it has grown revenue to the nine figures (more than $100 million) over the past year, hired more than 400 employees and nearly doubled its customer base. Good Eggs reports that for many customers it has become their primary source of home food, representing 65%–85% of their purchases. The company opened a larger warehouse in Oakland shortly before shelter-in-place orders and has been scaling operations through increased demand for grocery delivery. Management plans geographic expansion into Southern California (targeting launch in summer or fall) and to add new products while improving the e-commerce experience. Bentley Hall is CEO and the company recently hired Vineet Mehra as chief growth and customer experience officer. Good Eggs operates a grocery and meal-kit delivery service that emphasizes “absurdly fresh” products and sources roughly 70% of its assortment locally by buying directly from farmers and producers. Under CEO Bentley Hall the company reframed itself as a food company enabled by technology and expanded its assortment to more than 1,000 products. The average customer orders from Good Eggs more than once a week, and the company has shifted from next-day to same-day delivery to meet demand. Good Eggs positions itself as many customers’ primary food supplier while maintaining rigorous sourcing criteria. The company plans measured expansion across the West Coast, adding capacity throughout the San Francisco Bay Area before launching in Southern California next year. The turnaround effort follows 2015 layoffs and retrenchment, and the team includes roughly 260–270 hourly employees. Good Eggs operates an online, organic grocery marketplace that links customers with local farms and sustainable producers and offers fresh produce and specialty packaged goods. The company rebuilt operations after shutting down markets outside the San Francisco Bay Area, laying off employees and retrenching. It has expanded its assortment by more than 1,000 items and begun using third‑party logistics to supplement its own delivery fleet to improve on‑time deliveries. Founder Rob Spiro remains with the company as an adviser while Bentley Hall, a longtime food and CPG executive, leads the company. Management highlights proprietary software and an app used for speedy sorting, tracking, packing and shipping from many local vendors. The company plans to scale first in the Bay Area and later expand across the U.S., with hiring and efforts to maintain a high average order value. Good Eggs operates a marketplace that sources locally produced organic and sustainable foods from independent farms and vendors, handling packaging and last‑mile delivery for customers. The company runs local food hubs where vendors drop off goods that Good Eggs stores, aggregates, and delivers free to customers. It offers farmer’s market–quality produce, meats, dairy, baked goods and other items while providing producer partners with inventory and sales tools. Good Eggs has built internal apps to manage hub operations, deliveries, and producer inventory, effectively creating a local supply‑chain platform. Launched in the San Francisco Bay Area 18 months ago, it now serves Los Angeles, New Orleans, and Brooklyn and works with more than 600 producers (200+ in San Francisco). The company employs about 215 people and, according to CEO Rob Spiro, has delivered hundreds of millions of pounds of food for local vendors. The new funding is intended to support expansion into additional markets and to cover the significant cost of installing logistics and delivery infrastructure in new cities. Good Eggs aggregates goods from multiple local farmers and vendors to allow customers to order locally sourced, organic and sustainable produce, meat, dairy and prepared foods via a delivery service. The platform assembles single orders from multiple suppliers and can deliver within two days. The company works with about 350 local vendors and has roughly 80 employees. Good Eggs currently operates in the San Francisco Bay Area and is piloting programs in Brooklyn, Los Angeles and New Orleans. Management says the funding will enable launches in "dozens more cities in the near future." The company was founded by Rob Spiro and Alon Salant; Spiro previously co‑founded Aardvark, which was acquired by Google for $50 million in 2010.

Total raised

$195M

Funding rounds

5

Latest round

Equity

Latest activity

Feb 2021