Good Girl Snacks was founded by Leah Marcus and Yasaman Bakhtiar and is headquartered in Los Angeles, California. The brand gained attention for its viral Hot Girl Pickles and positions itself as a culturally relevant CPG company targeting Gen Z consumers. The founders entered the food space without prior industry experience and leverage a fresh perspective to create products aimed at shaking up traditional grocery shelves. The company plans to expand nationwide and continue product innovation following its seed raise. The recent $3M seed funding is intended to support that expansion and innovation strategy.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026