Founded in 2020 by Harrison Rose and Aleksander Bury, GoodFit provides an AI-powered intelligence layer for modern go-to-market teams. The platform fuses proprietary market data, first-party performance insights and configurable tooling to give commercial leaders a unified view of their target universe. Users can locate ideal customer profiles, assign reps to high-propensity accounts, launch end-to-end campaigns and forecast the optimal channel mix while the system continually refines customer acquisition costs based on real-time outcomes. By automating many tasks traditionally handled by large sales teams, GoodFit seeks to place greater direct control in the hands of revenue leaders. The company is presently enhancing agent-based capabilities that blend human-led and programmatic strategies. Fresh capital will be directed toward expanding access to a wider set of companies and accelerating these product developments. The $13 million Series A marks GoodFit’s first external financing; no operating metrics such as revenue or user count were disclosed.

Total raised

$13M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2025