Common Magic
Unit 3, Office A, 1st Floor, 6-7 St Mary At Hill, London, England, EC3R 8EE, United Kingdom
Overview
Common Magic is a pre-seed/seed solo GP fund investing in and supporting founders building products with community at their core across Europe and the US.
- Total investments
- 10
- Lead investments
- 0
- Investments · 12mo
- 7
- Active investors
- 1
Investment portfolio
- Embedd
Participated · Seed · Aug 2026
Embedd develops a platform that turns chip documentation into digital twins of hardware to accelerate software integration across devices such as robots, vehicles, drones and medical devices. The company says its platform reduces firmware and integration timelines from months to roughly three weeks and can deliver production-ready software for a given chip up to six times faster than manual processes. Embedd launched commercially in April 2026 and has already signed semiconductor customers, including Microchip Technology, to enable support for ecosystems like the Zephyr real-time operating system. The startup was founded by Ukrainian entrepreneurs Michael Lazarenko, Maxim Gorinov, and Valentin Gololobov, who previously ran a hardware company together. With the $2.7 million pre-seed funding led by Seedcamp, Embedd plans to expand its platform and deepen partnerships with semiconductor companies as it pursues broader adoption in robotics, automotive, manufacturing and medical device markets.
- Xylo
Participated · Seed · Jul 2026
Xylo builds an AI platform to streamline local government planning application workflows, including document management, submission verification and response compilation. The platform is designed to increase council efficiency while ensuring planning officers retain final decision-making authority. Following its £2.8M pre-seed round in July 2026, Xylo plans to scale development and deployment of its software with support from institutional and angel investors. The company serves local authorities and aims to expand adoption across councils. The article did not disclose revenue or user metrics.
- Ethos Recruits
Participated · Series A · May 2026
Ethos uses AI to map users' comparative advantages and match them to paid opportunities across the economy, including expert calls, research, AI training, fractional roles, and full-time jobs. The company reports rapid user growth, with about 35,000 people joining the platform each week. Ethos also highlighted that some people on the platform are earning up to $10,000 per month. The product messaging emphasizes augmenting workers' judgment and instincts rather than replacing them with AI. Public communications about the company and its metrics have been made by its leadership in tandem with fundraising announcements. No revenue, valuation, or founding-year details were disclosed in the provided announcement.
- Ethos
Participated · Series A · May 2026
Ethos provides an expert network that captures richer expert signals via voice-powered onboarding and uses AI and public data (blogs, academic papers, social links) to match experts to client queries. Its voice interviews extract broader, natural-language descriptions of expertise to surface sub-specializations beyond job titles. Ethos charges clients per-project fees (around 30% or more) and says it serves clients including hedge funds, private equity firms, foundational AI labs, and consulting firms. The company reports roughly 35,000 people join its platform each week and is on track for an eight-figure annualized revenue. Ethos was founded in 2024 by James Lo and Daniel Mankowitz and operates from London with a compact team of eight people. The articles note competition from conversational-interview startups but highlight Ethos’s focus on expert networks and AI-driven matching.
- Modern Relay
Participated · Equity · Apr 2026
Modern Relay provides an operational foundation that lets organisations coordinate people and AI agents from a single canonical representation of company context (people, policies, data, and decisions). It released Omnigraph, an open-source, Git-style graph database designed for agents to branch, propose parallel changes, and merge approved updates back into a canonical graph. The company stresses that its infrastructure runs on customer-owned systems to keep organisational data and governance under the customer's control. Modern Relay was founded in 2025 by Ragnor Comerford and Aaron Goh and is headquartered in San Francisco and Barcelona. The team reports internal usage with employees running multiple agents to draft research, ship code, and handle operations, indicating early product traction. The firm's stated mission is to prevent fragmentation as agents proliferate across departments by providing a shared layer for coordination and governance.
Team
Sarah Drinkwater
Director, Tech and Society Solutions Lab
LinkedIn