GoodGood operates a local-first commerce platform that pairs instant delivery with physical pop-up cafés and wine bars to help small craft food and drink makers reach customers. The startup launched its website in late 2021 and opened a pop-up café in Toronto’s King-West neighbourhood on December 6. It combines a customer-facing e-commerce product with a maker-focused platform and plans to invest in product engineering and a mobile app slated for Q1 2022. With C$6.5 million in all-equity seed financing, the company intends to scale its network of cafés and wine bars—targeting five to ten openings across Toronto in 2022—and expand its maker partnerships. GoodGood currently lists mostly Canadian products (three quarters Canadian, many from Ontario/GTA), employs about 10 people, and plans to grow headcount to 30–50 by summer 2022. Long-term, the founders aim to broaden the model to additional local markets across Canada.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2021