Founded in 2017, Percent has built a donation-processing infrastructure that handles verification, compliance, anti-fraud safeguards and tax-efficient disbursement of funds to nonprofits in more than 200 countries. Its API enables features such as matching contributions, round-up donations and on-screen giving after streaming content, allowing brands to weave social and environmental purpose into any digital experience without building the tooling themselves. The platform maintains a vetted database of 7 million nonprofit organizations and currently operates in the U.K., Australia and, with new capital, is expanding further into the U.S. Percent argues that consumer expectations for socially responsible brands have accelerated post-COVID, creating tailwinds for its offering. Early customers include Nationwide Building Society, which also invested in the company. While revenue figures were not disclosed, the company positions itself as the “global API-first infrastructure behind all giving,” aiming to become the Stripe of donations. The recent funding provides resources to scale engineering, compliance and go-to-market efforts across additional geographies and industry segments, including crypto platforms and streaming services.

Total raised

$33M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2024