GoodTrust operates a digital life and legacy platform built around a Digital Vault and services to organize online accounts, photos, documents, and other assets for heirs. Its core offerings include a Digital Vault, Digital Executor service, free will and directives, estate-planning documents, and tools for preserving life stories such as GoodTrust Memories and Last Goodbyes. The company has introduced consumer features like Singing Portraits (an AI-powered animated photo product built with D-ID) and launched will-creation and other legal directives at no extra cost; additional directives and a pet directive are planned. GoodTrust sells a premium plan (noted at $8/month) and pursues enterprise partnerships as a benefit for insurers, funeral and death-care providers, and employee/member organizations. The company reports 80,000 customers, about 15 employees, and partnerships including a Veterans Day offer with the U.S. Department of Veterans Affairs. GoodTrust says it is expanding quickly and is adding more product features and integrations to serve both consumers and enterprise partners. GoodTrust closed a $2.3M seed funding round to support its digital-legacy platform. The company provides tools to manage online accounts, social media, financial accounts, photos, documents and more, and to designate and share access with loved ones or trusted third parties. It helps families of deceased individuals by memorializing social media pages, securing photos, stopping subscriptions and closing accounts. GoodTrust recently launched Last Goodbyes, a feature to create a time capsule with an email, social post or video to be shared after someone passes away. The founding team includes CEO Rikard Steiber, CTO Markus Thorsveldt, CFO Christian Lagerling and other ex-Googlers such as Scott Levitan and Daniel Sieberg. The company is based in Palo Alto, California.

Total raised

$7M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2021