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Synetro Group

810 West Washington Blvd, Chicago, IL, 60607, United States

Overview

Synetro is an active seed and early stage investor in web based technology and business services companies. It also operates a private equity business focused on acquiring and turning around software, business services and manufacturing companies.

Total investments
5
Lead investments
1
Investments · 12mo
0
Active investors
4

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Aramid Technologies

    Participated · Seed · Feb 2022

    Aramid Technologies offers SmartCert, a supplier collaboration platform that streamlines how companies prepare, manage and share quality certifications. The platform focuses on quality certification management in global supply chains and supports processes that underpin trillions of dollars in global commerce. The company raised $2M in seed funding to accelerate growth. It plans to use the funds to optimize sales and onboarding processes and expand the reach of SmartCert. Aramid also intends to strengthen its technology team and broaden its product offering. The company is led by Co-Founder and CEO Lyndon Lattie alongside Lonni Kieffer and Paul Decker.

  • GoodTrust

    Participated · Seed · Dec 2021

    GoodTrust operates a digital life and legacy platform built around a Digital Vault and services to organize online accounts, photos, documents, and other assets for heirs. Its core offerings include a Digital Vault, Digital Executor service, free will and directives, estate-planning documents, and tools for preserving life stories such as GoodTrust Memories and Last Goodbyes. The company has introduced consumer features like Singing Portraits (an AI-powered animated photo product built with D-ID) and launched will-creation and other legal directives at no extra cost; additional directives and a pet directive are planned. GoodTrust sells a premium plan (noted at $8/month) and pursues enterprise partnerships as a benefit for insurers, funeral and death-care providers, and employee/member organizations. The company reports 80,000 customers, about 15 employees, and partnerships including a Veterans Day offer with the U.S. Department of Veterans Affairs. GoodTrust says it is expanding quickly and is adding more product features and integrations to serve both consumers and enterprise partners. GoodTrust closed a $2.3M seed funding round to support its digital-legacy platform. The company provides tools to manage online accounts, social media, financial accounts, photos, documents and more, and to designate and share access with loved ones or trusted third parties. It helps families of deceased individuals by memorializing social media pages, securing photos, stopping subscriptions and closing accounts. GoodTrust recently launched Last Goodbyes, a feature to create a time capsule with an email, social post or video to be shared after someone passes away. The founding team includes CEO Rikard Steiber, CTO Markus Thorsveldt, CFO Christian Lagerling and other ex-Googlers such as Scott Levitan and Daniel Sieberg. The company is based in Palo Alto, California.

  • Intelligencia AI

    Participated · Series A · Aug 2021

    Intelligencia offers an AI-driven platform and suite of decision-support solutions designed to minimize the risk of clinical development and accelerate scientific breakthroughs. Its tools help customers assess probability of success for pipeline drugs, identify optimal trial designs and additional indications, guide business-development decisions, and surface emerging technologies. The company works with top-10 and mid-size global biopharmaceutical companies, smaller biotechs, prominent research centers, and life-science investors. Intelligencia employs more than 40 people across its New York headquarters and an R&D center in Athens, Greece. Forbes included the company in its list of “America’s top 50 most promising AI companies.” The proceeds from the recent round will be used to expand the R&D team in Athens, grow sales and customer-success teams in the US and Europe, and integrate customers' proprietary data into its models to deepen product capabilities.

  • Dscout

    Participated · Series B · Apr 2018

    dscout is a remote experience research technology platform that helps companies generate human insight at scale. Its platform enables organizations to handpick research participants, field moderated and unmoderated methodologies, accelerate analysis, and produce media-rich research deliverables. Hundreds of companies across technology, financial services, healthcare and CPG use dscout to scale research and design products and experiences. Led by founder and CEO Michael Winnick, the company plans to use new funding to accelerate market expansion, continue technology and product development, and hire across the business. The company raised $70M in a Series C to expand operations and its business reach, and Guidepost Growth Equity will add Chris Cavanagh and Brett Schnittlich to the board. Led by Michael Winnick, CEO, dscout is a Chicago-based provider of a software-as-a-service video research platform that enables companies to capture real-world product, brand and user experiences where and when they happen. The platform lets organizations gather, manage, share and analyze millions of in-context moments from real people around the world. Customers include global leaders in technology, apparel, financial services and healthcare, as well as consulting, advertising and research agencies. The company plans to use new funding to grow its sales, product and engineering teams. It also intends to build new ways to gather rich in-context data and uncover insights aided by machine learning and artificial intelligence. Dscout provides a proprietary web and mobile platform that enables technology and consumer product companies to solicit and gather user-experience feedback quickly, including videos, pictures and commentary captured on smartphones. The platform combines apps and analysis tools for deployment and insight to help customers increase loyalty. Dscout is led by founder and CEO Michael Winnick and has been incubated by gravitytank, an innovation consultancy with offices in San Francisco and Chicago. Its customer roster includes Google, Facebook, Intel, Safeway and Wrigley, among others. The company closed a Series A financing round (amount undisclosed) and intends to use the funds to expand the team and accelerate delivery of an expanded suite of services internationally. The funding is positioned to support Dscout's product and geographic expansion efforts.

Team