Gradient X is a demand-side platform (DSP) designed to unlock performance advertising potential on mobile media. The company's core product provides technology, tools and services to help large-scale direct-response advertisers and performance-based aggregators drive sales, leads, subscriptions and new customer acquisition via mobile. It partners with premium app publishers and leading exchanges and supply-side platforms to access quality mobile inventory. Gradient X will use its recently raised seed financing to expand its engineering team. The company emphasizes mobile-specific innovations in targeting, optimization and funnel strategies to close the gap between mobile usage and mobile monetization. Leadership includes CEO Brian Baumgart, CIO Julie Mattern, and CTO Michael Lum, all veterans of Adconion, the Rubicon Project and OpenX.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2012