• Reaction Commerce

  Participated · Series A · Oct 2017

  Reaction Commerce is an open source commerce platform that enables retailers and brands to build scalable, customizable commerce experiences for online stores and marketplaces. Its platform is built on modern technologies including Node.js, MongoDB, React, Docker and Kubernetes. Since launching Version 1.0 in March 2017 the platform added marketplace features such as merchant onboarding, multi-shop checkout, split order and payment processing, and individual shop branding and product catalog management. The company reports adoption accelerating with more than 2,600 global installations per month and a developer community of over 5,500. Reaction plans to use the $8.5M Series A to build its engineering, product, and go-to-market teams and to continue platform development. Founded by Sara Hicks and Aaron Singmaster-Judd, Reaction Commerce is based in Santa Monica, California and is launching new multi-shop marketplace capabilities. Reaction Commerce is a Los Angeles-based open and real-time commerce platform for small-and-medium-sized retailers. Founded by Sara Hicks and Aaron Singmaster-Judd, it provides an interface, developer tools and frameworks enabling designers, developers and entrepreneurs to create online shops. The platform is one of the largest open-source JavaScript commerce platforms on GitHub and has seen over 14,000 shop signups on its hosted solution. Its features include catalog and variant management, drag-and-drop merchandising, inline editing, mobile-ready themes, integrated analytics and a gallery of integrated third-party applications. Reaction enables real-time visibility of shop changes across browsers and native apps without page reloads or app updates. The company launched a Development Partner Program to attract and reward ecommerce developers and agencies; over 500 partners have signed up.

• Shippabo

  Participated · Equity · Feb 2017

  Shippabo builds software to help importers and exporters manage global freight shipping, including comparing quotes from freight forwarders and filing government paperwork. The platform is designed to cut costs and simplify logistics for its customers. The company is led by CEO Nina Luu and is based in Los Angeles. With this product focus, Shippabo targets operational pain points in international shipping and freight management. The company announced a $1.8M funding round that will support its product and growth efforts. Two investors—Joanne Wilson and Wonder Ventures' Dustin Rosen—joined the company's board as part of the financing.

• Pathmatics

  Participated · Series A · Mar 2016

  Pathmatics operates a marketing intelligence platform that gives users visibility into digital ad performance across display, social, video, mobile and native advertising. The product aggregates creative, spend and impression data and maps the path from publisher to viewer, enabling brands and agencies to optimize media and marketing decisions. Clients use the platform to minimize wasted budget, position marketing and anticipate competitors' moves. Pathmatics' data powers Nielsen’s digital ad intelligence offering and Kantar Media’s Facebook intelligence, and is used by agencies including Mindshare, Mediacom and Possible. The company was founded in 2011 by Gabe Gottlieb and is based in Santa Monica, CA. In October 2018 Pathmatics received a $3M strategic investment from Mintel and SPH Ventures, which joined existing backers. Pathmatics provides PathSource™, a patent-pending technology that analyzes digital advertising activity and delivers real-time, actionable intelligence to advertisers, agencies, publishers and ad tech providers. The company was founded in 2010 by Gabe Gottlieb and is based in Santa Monica, California, with an office in New York. Pathmatics sells intelligence to participants across the online advertising ecosystem and continues to develop its proprietary technology. Management intends to use new funding to pursue continued global expansion and to further invest in its technology. The article does not disclose revenue or user metrics.

• Kaleo Software

  Participated · Equity · Oct 2015

  Headquartered in El Segundo, CA, Kaleo Software provides an enterprise knowledge curation and discovery network that surfaces accurate, peer-generated answers directly inside the business applications employees already use. Authorized users can search for information on everything from product details to internal processes and receive vetted responses in real time, improving productivity and reducing support requests. The platform is already deployed at large customers, including Fortune 100 companies such as Dell and Ventura Foods, as well as clients in the entertainment and home-building sectors. Kaleo is led by CEO Phil Hui-Bon-Hoa, CTO John Lynch, and Chief Revenue Officer William J. O’Brien. With its recent capital infusion, the company plans to broaden device compatibility and aggressively grow its user base. No revenue figures were disclosed in the articles, but the customer roster suggests early enterprise traction.

• Who What Wear

  Participated · Series B · Aug 2015

  Clique Media Group operates a portfolio of lifestyle and beauty editorial brands that combine data science with editorial teams to create shoppable content and products. Its offerings include brands such as Who What Wear, Byrdie, MyDomaine, CollegeFashionista, THE/THIRTY, and Obsessee, plus CMG Studios (an in‑house creative agency) and the INF Network representing 55+ influencers. The company has expanded beyond media into commerce, launching a Who What Wear clothing, shoes, and accessories line at Target and a SHOP/Who What Wear app. CMG plans to use new capital to build out its consumer products division and further expand editorial properties and in‑house creative offerings for advertisers. Operationally, CMG reports a 30mm+ and growing audience, a 57% increase in employees over the last year, and 100% year‑over‑year revenue growth for the past three years. The company was founded in 2006 and was recently named to Fast Company's Most Innovative Companies list. Who What Wear is a shoppable fashion site focused on fashion advice, where every piece of content is clickable and drives readers toward purchases. The site was started in 2006 by Hilary Kerr and Katherine Powers and is one of three media properties under the Clique Inc. umbrella alongside Byrdie and MyDomaine. Who What Wear reports 3.8 million uniques, while the three Clique sites together see 11.2 million uniques. The editorial model has incorporated native advertising and shoppable content since before 2007. The company says the new funding will be used to grow the content business and expand internationally, first into Europe and Australia. Beyond expansion, Who What Wear is also looking to launch its own ecommerce product.

No current team members are available.