Granify provides an automatic e-commerce revenue optimization platform that predicts in real time which shoppers won’t purchase and delivers contextual stimuli to change their minds while they remain on the site. The system analyzes over two trillion behavioral data points each month and uses machine learning to get smarter as more shoppers interact with clients’ sites. Granify typically delivers double-digit revenue increases for its clients across 19 countries and reported a 28% revenue uplift for a Fortune 500 customer within three months. The company charges only when it directly increases sales rather than a recurring fee. Granify was already profitable and growing rapidly prior to the raise. The new capital is intended to accelerate the company’s plans to bring its conversion tools to larger e-commerce businesses. Granify offers a software-as-a-service platform that uses big data and machine learning to identify points in an e-commerce transaction where users are most likely to convert or drop off. The product works in real time to keep users on site by delivering contextually relevant messages tailored to the situation. Examples of interventions include offering free shipping for at-risk carts or reminding buyers of return policies or charitable proceeds. Granify processes more than 5.3 billion data points a month and integrates directly with e-commerce stores. The company charges on a pay-per-performance basis. To continue growing, Granify recently raised external seed funding.

Total raised

$9M

Funding rounds

2

Latest round

Series A

Latest activity

May 2015