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Gravyty (formerly Graduway)

1 The Green, London, Greater London, E4 7ES, United Kingdom

Overview

Graduway is a global leader in alumni engagement and career services management software for educational institutions and non-profits. Founded in 2013 by Daniel Cohen and Dr. Marcel Cohen, the company serves over 1,000 customers across more than 40 countries and counts universities such as UCLA, University of Oxford, University of Wisconsin, and University of Arizona among its clients. Graduway doubled its headcount over the last year to more than 100 employees across offices in the United States, United Kingdom, Israel, and Canada. Using a $60 million investment from K1 Investment Management, Graduway expanded its product suite from alumni relations into career services and development and completed acquisitions of CampusTap and VineUp, as well as a strategic partnership with EverTrue that transferred Alumni Communities customers to Graduway. The company plans to further expand its intelligence products, volunteering modules, and event management, grow its customer success team, and increase operations in North America. Customer outcomes cited include Tulane reporting more than 50% of the thousands of alumni using its platform becoming donors, which the company highlights as evidence of its impact. Graduway offers a SaaS-based alumni software platform that enables institutions to engage alumni, students and supporters and connect on all devices. Led by founder and CEO Daniel Cohen, the company serves 500+ clients including UCLA, Johns Hopkins University and the University of Oxford across more than 40 countries. The company is headquartered in London, U.K., with operations in the U.S. and Israel. Graduway will use the funds to invest in product development, deepen customer relationships, increase market share and enter new markets and geographies. It is also planning significant hires across every business function to expand its U.S. operations. In 2017 Graduway raised $12.7M in growth funding from Susquehanna Growth Equity alongside existing investors Gigi Levy, Massa Innovations and SaaS Capital. Graduway offers a branded alumni networking platform that syncs and leverages users' social profiles (LinkedIn, Facebook) to keep alumni data current and encourage engagement. The product is positioned as a hybrid between institution-branded directories and mainstream social networks, aiming to combine trust and familiarity with easier registration and profile import. The company charges schools for custom, branded networks and advertises quick setup with optional feature add-ons. Graduway says it is already working with institutions across 14 countries and with 40+ schools. It launched with $1.1M in seed funding and plans to use the capital to expand its school base and deepen commercial relationships with partners like LinkedIn. The article notes concerns about pricing and an unclear sustainable customer-acquisition strategy despite strong early traction.

Total raised
$74M
Funding rounds
3
Latest round
Equity
Latest activity
Jul 2019

Industries

  • Alumni
  • Career Planning
  • Education
  • Non Profit
  • SaaS
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Recent funding

  1. Equity

    Jul 2019

    $60M

  2. Equity

    Dec 2017

    $13M

  3. Seed

    Feb 2013

    $1M

Team

  • Daniel Cohen

    Board member & Co-Founder

    LinkedIn
  • Robert Curtis

    VP Sales & Business Development

    LinkedIn
  • Jeremy Israel

    Corporate Controller

    LinkedIn
  • David Whitefield

    Chief Financial Officer

    LinkedIn