
SaaS Capital
1311 Vine Street, Cincinnati, Ohio, 45202, United States
Overview
SaaS Capital is the leading provider of growth debt designed explicitly for B2B SaaS companies. SaaS Capital’s growth debt is structured to provide a significant source of committed funding, deployment flexibility, and lower overall cost of capital, all while avoiding the loss of control associated with selling equity. SaaS Capital was the first to offer lending alternatives to SaaS businesses based on their future recurring revenue. Since 2007, SaaS Capital has committed more than $375 million in growth debt facilities to deliver better outcomes for our 110+ clients, resulting in more than $2 billion in total enterprise value created.
- Total investments
- 10
- Lead investments
- 8
- Investments · 12mo
- 0
- Active investors
- 4
Sector focus
- Credit
- Finance
- Financial Services
- FinTech
- Lending
- SaaS
- Venture Capital
Investment portfolio
- Wazoku
Led · Debt Financing · Mar 2022
Wazoku is a London-based innovation scale-up that helps the world’s largest and most complex businesses to innovate at scale and manages a product suite for enterprise innovation. Led by CEO Simon Hill, the company works with global enterprises including NASA, Enel, HSBC and Shell. Wazoku’s offerings include collective intelligence tools that capture employee thoughts, predictions and provide actionable insights using quantitative and qualitative inputs. The company has announced the acquisition of Danish collective intelligence platform Mindpool to extend its collective intelligence offering and European presence. Wazoku will use the funding to drive R&D across its product suite, accelerate internationalization, pursue further acquisitions and manage hyperscale growth over the next two years. Wazoku provides an Innovation Operating System and enterprise innovation platform that structures how large, multi‑national organizations capture, evaluate, develop, and select ideas. Its platform includes idea management, open innovation tools, and consulting services powered by a proprietary challenge‑driven innovation methodology. The company serves global customers including AstraZeneca, HSBC, NASA, and Waitrose. Wazoku has expanded through acquisitions, acquiring InnoCentive in 2020 and Change in 2021. Leadership says the company plans to continue investing in product development and building its global team to drive scaled innovation outcomes. In March 2022 Wazoku secured a $2.0 million line of credit from SaaS Capital to support its growth initiatives. Wazoku provides an idea management software platform that enables organisations to gather, manage, develop, analyse and implement ideas to solve business problems and identify new opportunities. Led by CEO Simon Hill, the company offers software and services focused on innovation and strategic objectives. Wazoku announced a £1.25M funding round that brings total capital raised to £7.35M. The round was led by Calculus Capital, an Enterprise Investment Scheme (EIS) and Venture Capital Trust (VCT) specialist, and supported by other shareholders and members of Wazoku’s management team. The company is continuing its expansion with the acquisition of U.S. open innovation firm InnoCentive’s assets, creating an innovation platform and community. InnoCentive operates a global network of almost 500,000 expert problem solvers including CEOs, PhD students, engineers, scientists, entrepreneurs, retired technologists and business leaders. Wazoku builds Idea Spotlight, an idea management SaaS platform that helps organisations capture, evaluate, improve and implement ideas from any audience. The platform is used by enterprise clients including the UK Ministry of Defence, John Lewis & Partners, HSBC and Aviva. CEO Simon Hill has emphasised engaging and crowdsourcing ideas from different groups to rethink collaboration and innovation. The company describes its product as supporting idea capture across employees, customers, partners, the general public and other stakeholder groups. Wazoku has raised outside capital, most recently securing additional funding to support its growth. Wazoku provides a cloud-based idea management software platform called Idea Spotlight that enables organisations to run internal and external crowdsourcing initiatives and draw ideas from employees, suppliers and partners. Led by founder and CEO Simon Hill, the company serves customers including Aviva, Waitrose, John Lewis Partnership, Virgin Trains East Coast and Avis Budget Group. Wazoku raised £2.3m in the reported financing, bringing total funds raised to £3.6m to date. The round included £680k in venture debt from Barclays alongside equity financing from existing investors Cambridge Angels and Fig. The company will use the proceeds for product development and corporate expansion.
- Gravyty (formerly Graduway)
Participated · Equity · Dec 2017
Graduway is a global leader in alumni engagement and career services management software for educational institutions and non-profits. Founded in 2013 by Daniel Cohen and Dr. Marcel Cohen, the company serves over 1,000 customers across more than 40 countries and counts universities such as UCLA, University of Oxford, University of Wisconsin, and University of Arizona among its clients. Graduway doubled its headcount over the last year to more than 100 employees across offices in the United States, United Kingdom, Israel, and Canada. Using a $60 million investment from K1 Investment Management, Graduway expanded its product suite from alumni relations into career services and development and completed acquisitions of CampusTap and VineUp, as well as a strategic partnership with EverTrue that transferred Alumni Communities customers to Graduway. The company plans to further expand its intelligence products, volunteering modules, and event management, grow its customer success team, and increase operations in North America. Customer outcomes cited include Tulane reporting more than 50% of the thousands of alumni using its platform becoming donors, which the company highlights as evidence of its impact. Graduway offers a SaaS-based alumni software platform that enables institutions to engage alumni, students and supporters and connect on all devices. Led by founder and CEO Daniel Cohen, the company serves 500+ clients including UCLA, Johns Hopkins University and the University of Oxford across more than 40 countries. The company is headquartered in London, U.K., with operations in the U.S. and Israel. Graduway will use the funds to invest in product development, deepen customer relationships, increase market share and enter new markets and geographies. It is also planning significant hires across every business function to expand its U.S. operations. In 2017 Graduway raised $12.7M in growth funding from Susquehanna Growth Equity alongside existing investors Gigi Levy, Massa Innovations and SaaS Capital. Graduway offers a branded alumni networking platform that syncs and leverages users' social profiles (LinkedIn, Facebook) to keep alumni data current and encourage engagement. The product is positioned as a hybrid between institution-branded directories and mainstream social networks, aiming to combine trust and familiarity with easier registration and profile import. The company charges schools for custom, branded networks and advertises quick setup with optional feature add-ons. Graduway says it is already working with institutions across 14 countries and with 40+ schools. It launched with $1.1M in seed funding and plans to use the capital to expand its school base and deepen commercial relationships with partners like LinkedIn. The article notes concerns about pricing and an unclear sustainable customer-acquisition strategy despite strong early traction.
- TapClicks
Led · Debt Financing · Apr 2017
TapClicks provides a unified SaaS marketing performance platform that centralizes agency orders, marketing workflow, performance analytics, client reporting and data. The platform integrates more than 180 sources of marketing campaign data and is used by over 5,000 digital and media agencies. TapClicks offers a HIPAA-compliant solution for healthcare covered entities and their digital agencies. The company has U.S. offices in San Jose, Boston, Nashville and New York City, and international offices in Montreal, Bogota and Pune. TapClicks plans to use the funds to drive customer and revenue growth through product innovations, including expanded integration of AI and machine learning and continued development of its proprietary marketing and advertising recommendation engine. It also intends to accelerate sales and marketing efforts. Founded in 2009 by CEO Babak Hedayati, the company raised new funding to support these initiatives. TapClicks provides agencies, media companies, brands, and enterprises with a marketing reporting dashboard and operations platform. The platform leverages over 175 native connectors to marketing and advertising platforms, giving users access to reporting data. It has delivered over 1 million dashboards to more than 5,000 brands and over 3,500 media companies and agencies worldwide. TapClicks was founded in 2009 and is led by CEO Babak Hedayati; the company is based in San Jose, CA. In April 2017 TapClicks secured a $3M credit facility from SaaS Capital. The company intends to use the funds to continue to grow operations in 2017. TapClicks provides marketing analytics and automation solutions and recently released TapClicks Analytics 2.0, a cloud-based digital-marketing analytics infrastructure. The platform allows digital agencies to track real-time performance for banner ads, online video, SEO, SEM, reputation management, email and SMS push marketing, social media, mobile campaigns, and post-click website analysis. Founded in 2009 and led by CEO Babak Hedayati, the company is based in Cupertino, California and maintains offices in Canada, India and Mexico. Its backers converted a $1.5M investment into stock. The company also secured an additional $1M in new funding.
- Marketing Evolution
Led · Debt Financing · Dec 2016
Founded in 2000, Marketing Evolution has evolved from a marketing-analytics specialist into a provider of AI-ready marketing data infrastructure. Its core product, Mevo, ingests, augments, and unifies fragmented marketing data using a marketing-specific ontology, creating a continuously learning intelligence layer that powers simulation, forecasting, and real-time recommendations through a conversational interface. Customers using Mevo report an average 35 % lift in marketing ROI, underscoring the platform’s impact. Building on this foundation, the company plans to launch a next-generation enterprise data platform in Q1 2026 to help brands further unify and activate AI-ready data across their ecosystems. The forthcoming platform aims to serve as the “data backbone” for agentic, AI-driven marketing systems. With seasoned executives and advisors from Insight Partners, Data Axle, EIP, and Plus Company on its board, Marketing Evolution is positioning itself as the connective tissue for AI transformation in marketing.
- Uberflip
Led · Debt Financing · Dec 2016
Uberflip offers a cloud-based content experience platform enabling B2B marketers to create personalized content experiences at scale. Co-founded by Yoav Schwartz (CEO) and Randy Frisch (President and CMO), the platform gives marketers tools to boost engagement, generate leads, and fuel demand generation. The company has served more than 1,000 B2B customers, including Stantec, Schneider Electric, MongoDB, and Pivotal Software. Uberflip closed a $32M Series A and said it will use the funds to continue expanding operations and to support ongoing product development. The company is headquartered in Toronto and intends to grow its product and operational footprint with the new capital. Uberflip provides a cloud-based content experience platform that lets marketers create, distribute, track and customize content (blog articles, videos, whitepapers, social). Its platform assembles content into custom streams or packages to build web experiences for every stage of the buyer journey and can be tailored for groups or 1:1 personalization. Experiences are hosted but fully branded, include SEO optimization, and integrate with marketing automation platforms for lead generation. The company serves SMEs to large enterprises and counts Microsoft, Everstring, Blackbaud and Dyn among customers. Uberflip was founded in 2012 by CEO Yoav Schwartz and is based in Toronto. At the time of the article it planned headcount growth from 70 full-time employees to 120 by the end of 2017.