Grouparoo is an open source data framework that helps companies sync customer data from their database or warehouse to SaaS tools and build customer segments. After installation, users teach the framework which customer properties matter and it can push segments to tools like Marketo or Zendesk. The product is designed to make disparate customer data accessible to developers and teams across an organization. The startup is currently pre-revenue and is composed of its three co-founders: CEO Brian Leonard, CTO Evan Tahler and COO Andy Jih. Grouparoo is pursuing an open source approach to build a community around the tool while exploring commercial options. The team is considering an open core license, paid features or support, or offering the tool as a service as potential monetization strategies to be worked out in 2021. The founders have emphasized building a diverse and inclusive company from the beginning.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2020