GROW builds a vertically integrated smart planter that uses sensors and automated irrigation to help users grow vegetables and receive microclimate-based advice via a phone app. Founder Idan Cohen (Boxee co-founder) developed the product from his rooftop-gardening hobby. The company ships planters, seeds, soil, nutrients, and per-plant kits and aims to guide users through the full growing lifecycle. GROW plans a recurring-revenue model selling seeds and consumables to customers over time. The planter requires a water source, making initial adoption niche, and the company is initially selling directly through its website. GROW raised funding to support product development and go-to-market activities, with pre-sale pricing at $199 and a launch price of $249 for the planter.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2017