Growl makes a wall-mounted hardware system that turns a traditional punching bag into an at-home, coach-led boxing and fitness device. The product consists of a wall-mounted frame with a 4K projector, speakers, cameras, infrared and time-of-flight sensors, and a foam boxing bag with multiple accelerometers to detect impact zone and punch intensity. The projector displays a human-sized coach and metrics on the wall and supports gamified experiences; the company is building a content library with coaches and will include non-boxing classes such as yoga, Pilates and strength training. Growl plans to price the device around $4,500 with financing options and a subscription for content, aiming to keep total cost comparable to a premium gym membership. The company will begin accepting pre-orders in April 2025 and expects to deliver first units about a year after pre-orders start. Growl is led by co-founder and CEO Léo Desrumaux, is based in Austin, Texas and Paris, France, and counts Sam Bowen (former VP of hardware engineering at Amazon, Peloton and Tonal) as an advisor.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2024