Habito operates a digital mortgage brokerage and home-buying service that helps buyers with mortgage applications and financing. The company launched in April 2016 and is led by founder and CEO Daniel Hegarty. It has introduced Habito Plus, a homebuying service that brings a buyer’s mortgage application into the process. Habito reports it has submitted more than £9 billion worth of mortgages. Prior to this round the company had raised more than £68m in equity from well-known investors. The business continues to expand its product offering around mortgage sourcing and homebuying support. Habito digitises the mortgage process, initially operating as a digital mortgage brokerage and later expanding into direct lending after regulatory approval, starting with buy-to-let mortgages. It integrates conveyancing and reduces required documents to speed mortgage application-to-offer times, and offers Instant Decision technology to partners. The company has launched Habito Plus to bundle mortgage applications, conveyancing and surveys into a single end-to-end home-buying service. Habito also provides a broker portal giving more than 3,000 external brokers access to its buy-to-let products and technology. The business recently became B Corp certified, committing to balance people, planet and profit. Financially, Habito completed a £35M Series C comprising an earlier Series C equity raise and a subsequent Series C extension via a convertible loan note, bringing total capital raised to just over £63M since launching in 2016. Habito is a London startup that offers an app and website to bring the entire mortgage process online as a free digital mortgage broker. Its technology analyzes over 11,000 mortgage products across 70 lenders in real time to match borrowers to suitable mortgages and lets users complete applications through the Habito platform. Once users sign up, Habito continuously monitors the market and alerts customers when a better deal appears, aiming to simplify switching and reduce overspend. The company says 1 in 4 British homeowners are mismatched and overpay by around £4,000 per year, a key market opportunity for its proposition. Habito plans to expand its offering to include home and life insurance and to integrate its technology with major retail banks and high street lenders to enable “real-time mortgage approvals.” The startup was founded by Daniel Hegarty and positions its product to reduce friction and fees compared with traditional brokers. habito is a London, UK-based digital mortgage broker led by founder and CEO Daniel Hegarty. Its platform gives customers access to over 60 lenders in real time and enables them to complete the entire mortgage application online. Launched in April 2016, the platform has been used by more than 20,000 people and has completed £50 million in mortgage applications. The company intends to use new funding to enhance the technology behind its service and further develop its machine learning capabilities over the next 12 months. Planned developments include adding real-time mortgage approvals and automatic alerts when a better mortgage deal becomes available to registered customers. Investors in the company include Mosaic Ventures, Transferwise CEO Taavet Hinrikus, Funding Circle founder Samir Desai, and Yuri Milner. Habito is a London startup that positions itself as the U.K.'s first digital mortgage broker and offers a fully automated brokering service. Its proprietary technology analyzes over 15,000 mortgage products across 100 lenders in seconds to identify the best deal for each applicant. Customers can apply online from phone, tablet or desktop in under 30 minutes. The platform uses machine learning to track eligibility criteria, interest rates, affordability and product features so it can make data-driven decisions and spot emerging patterns. Habito offers its brokerage service free to consumers and is paid by lenders via a commission that is a fraction of a percent of the mortgage. To help launch the service, the company raised just over £1.5 million in seed funding.

Total raised

$84M

Funding rounds

6

Latest round

Equity

Latest activity

Sep 2022