Habu develops data clean room software that lets companies collaborate across distributed data environments to derive insights and execute advanced data science use cases. Its platform includes a comprehensive data intelligence layer designed to work across any clean room to power insights, targeting, and measurement. Use cases called out include private segmentation and activation, journey analysis, measurement, experimentation, and distributed machine learning. Habu emphasizes privacy- and governance-safe collaboration so customers can leverage data without moving it. The company cites leading customers such as Disney and L’Oreal across CPG, retail, gaming, media & entertainment, automotive, and financial services. Habu plans to accelerate product innovation, operations, customer success, and continued global expansion following its latest financing. Habu describes its core product as a "marketing data operating system" that brings together a company's first-party customer data and data from platforms like Google and Facebook. The software provides automated insights and recommendations to help marketers deliver personalized messages across channels while remaining modular and interoperable with existing marketing clouds. Habu emphasizes privacy compliance, citing GDPR and CCPA. The company was created to solve omni-channel orchestration across the entire customer journey and address gaps left by large marketing clouds and new privacy rules. Habu emerged from the super{set} startup studio and is led by CEO Matt Kilmartin, with Tom Chavez serving as chairman and Vivek Vaidya as CTO. Although launching publicly today, the company already has customers in the CPG and media industries.

Total raised

$40M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2021