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The Venture Codex

super{set}

140 New Montgomery Street, Suite 400, San Francisco, CA, 94105, United States

Overview

super{set} is a startup studio. We found and build data-driven software companies. Led by seasoned engineer-entrepreneurs, we build products that solve complex business problems rooted in data. We don't just critique, we partner with co-founders to craft and build.

Total investments
11
Lead investments
3
Investments · 12mo
2
Active investors
3
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Investment portfolio

  • Mazlo

    Participated · Seed · Sep 2025

    Mazlo builds a suite of financial-management tools to help fiscal sponsors and nonprofits manage funds, ensure compliance, simplify accounting, control spending, centralize grant management and provide real-time financial visibility. The company is led by CEO Kian Alavi and CPO Sean Anderson. Mazlo is a financial technology company rather than a bank; banking services are provided by Regent Bank (Member FDIC). It raised $4.5M in seed funding and intends to use the proceeds to expand operations and accelerate development efforts. The article does not disclose operating metrics.

  • Symmetri

    Led · Seed · Sep 2025

    Symmetri develops specialized AI agents and an "answer engine" that simulates consumer queries across LLMs to show how brands perform versus competitors and to surface actionable insights. The platform helps brands format machine-readable content (e.g., Markdown) and tailors loyalty offers using customer activity and payment data. Symmetri integrates with enterprise tools like Adobe, Amazon, Google, Microsoft, Salesforce, and Snowflake, and serves clients across consumer products, retail, media, financial services, and technology. The company also builds tooling for publishers to selectively expose content to LLMs rather than blocking bots entirely. Symmetri charges a monthly enterprise fee with additional usage-based tiers. The 9-month-old startup has 15 employees and plans to use most of its seed funding on engineering and technology as it scales.

  • Rembrand

    Led · Series A · Jan 2025

    Rembrand builds AI technology that seamlessly inserts brands into video content to create non-intrusive, engaging advertising experiences. The platform aims to boost brand awareness and engagement while providing access to premium video inventory and longer time-on-screen. Rembrand is expanding In-Scene Media and Virtual Product Placement across more content types, including professional Connected TV (CTV). The company plans to broaden access methods through SaaS licensing of its AI Studio and a free open-access version. Rembrand works with a network of global content owners and media companies and emphasizes partnerships across advertisers, platforms, media companies, and talent agencies. Omar Tawakol is CEO and co-founder; the company is based in Palo Alto, Calif. Rembrand provides a programmatic AI product-placement platform that automates embedding photo‑realistic virtual products into digital video assets. The platform targets online creators, enabling seamless, scene‑matched virtual products so viewers experience integrated brand placements rather than interruptions. The beta platform opened on February 6, 2023, with leading influencers already onboard. Rembrand is led by CEO Omar Tawakol and its founding team includes David Wiener, Nikki Heyder, Ahmed Saad, and Abdelrahman Mohamed. The company raised funding to support its beta launch and early commercialization efforts.

  • Boombox

    Participated · Seed · May 2023

    Boombox.io provides a collaboration platform where music producers can store, version, and track music files, collect time-stamped feedback, and communicate via iOS/Android apps. The product includes tools to manage splits for songwriting and recordings and to create simple legally-binding contracts for song ownership. It leverages Generative AI through Boombot, an AI collaborator that suggests lyrics, song titles, chord progressions, and converts ideas into MIDI files for DAWs. Purpose-built workflows let creators track and evolve AI-generated ideas with collaborators. Launched in November 2022 and led by CEO Tom Chavez, the company plans to use new funding to build out its team, accelerate product development, and build new partnerships. The company also intends to continue serving its base of early customers.

  • Spectrum Labs

    Participated · Series B · Jan 2022

    Spectrum Labs provides an AI-powered Trust & Safety platform that applies Natural Language Understanding to analyze user-generated content across text and audio. Its technology classifies 40+ distinct toxic behaviors in 30+ languages, supports workflow automation, and offers analytics and reporting for moderation teams. The platform is patented and is used by more than 20 customers across dating, gaming, marketplaces, and social networks, including Riot Games, Grindr, The Meet Group, Fandom, and Wildlife Studios. Spectrum Labs says its tools can collapse content moderation costs by 50% and increase detection of harmful behaviors by 10x; its platform helped Riot classify more than 200 million lines of disruptive behavior. With the new funding, the company plans to scale adoption of its moderation technology into enterprise functions such as human resources, sales, customer service, and brand safety. Spectrum Labs builds AI-driven algorithms and a set of APIs to moderate, track, flag and stop harassment, hate speech, radicalization and more than 40 profiles of toxic behavior in multiple languages. Its primary product, Guardian, is offered as a dashboard or as integratable services and helps customers vet policies, generate training samples and improve moderation models. Customers span gaming (Riot Games), social networks (Pinterest), online dating (the Meet Group), marketplaces (Mercari), DTC brands and organizations tracking internal conversations. The company was founded in the wake of the 2016 U.S. election by CEO Justin Davis and CTO Josh Newman, who drew on prior experience at Krux and Salesforce. Spectrum Labs plans to use the new capital to continue expanding its platform. To date the company has raised about $14 million.

Team