The Trade Desk
42 N Chestnut St, Ventura, CA, 93001, United States
Overview
The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- Advertising
- Digital Media
- Information Technology
- Internet
- Mobile
- Native Advertising
- Social
- Software
Investment portfolio
- Rembrand
Participated · Series A · Jan 2025
Rembrand builds AI technology that seamlessly inserts brands into video content to create non-intrusive, engaging advertising experiences. The platform aims to boost brand awareness and engagement while providing access to premium video inventory and longer time-on-screen. Rembrand is expanding In-Scene Media and Virtual Product Placement across more content types, including professional Connected TV (CTV). The company plans to broaden access methods through SaaS licensing of its AI Studio and a free open-access version. Rembrand works with a network of global content owners and media companies and emphasizes partnerships across advertisers, platforms, media companies, and talent agencies. Omar Tawakol is CEO and co-founder; the company is based in Palo Alto, Calif. Rembrand provides a programmatic AI product-placement platform that automates embedding photo‑realistic virtual products into digital video assets. The platform targets online creators, enabling seamless, scene‑matched virtual products so viewers experience integrated brand placements rather than interruptions. The beta platform opened on February 6, 2023, with leading influencers already onboard. Rembrand is led by CEO Omar Tawakol and its founding team includes David Wiener, Nikki Heyder, Ahmed Saad, and Abdelrahman Mohamed. The company raised funding to support its beta launch and early commercialization efforts.
- Sincera
Participated · Seed · Oct 2023
Sincera offers a telemetry service that crawls websites and mimics real users to identify the technologies, identity signals, and privacy compliance informing ad transactions. It packages that metadata for other adtech firms and charges a monthly subscription plus additional processing fees. Customers to date include LiveRamp, identity company ID5, and publicly traded adtech firm The Trade Desk. The company was founded in 2022 and is currently based in New York. Sincera plans to use its recent funding to expand its team—growing from nine employees to around 14 with hires in sales, go-to-market, customer analysis, and engineering—and to buy more compute. It also intends to broaden its crawling into areas such as in-app advertising and connected-TV as it scales its customer base.